Beyond the practical application of Promotional notebooks for use in the office, branded notebooks are also acquired by individuals as a prized personal item to be used and enjoyed as the owner funnels away travel experiences, food diaries, personal stories and beloved recipes.
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Promotional office notebooks are crucial to teams in attendance to a company get together, sales team meeting and brainstorming, to take down notes, actions and to do lists.
Some Individuals still take great pleasure in the logging of tasks, annotations to manuscripts and the compilation physical written to do lists in promotional notepads.
Accomplishment is still felt by those checking off completed tasks from a to-do list, along with a written log of important passwords or contact details.
For Sales representatives on the road, and new business development executives, the promotional notebook doubles as a sales tool to gift to a prospect or client, along with its practical application in field sales to place and store important business cards and pens.
Students in adult education enjoy promotional journals as they are favoured books to write songs lyrics or poetry, diary entries and dates for the academic year.
Promotional notebooks branded with a charity name and cause are generally well received by individuals who require a small promotional notepad to grab and go, joining the owner on outings for note taking at hobby classes.
Modern Journalism still has a requirement for small handheld jotter books, as the journalism values the flipbooks for its assistance with taking notes in shorthand, at scenes of investigation or reporting on the action whilst at a sports event. Promotional Jotter notebooks in the form of leather flip-up books, still prove to be a popular choice for executive gifts and collections.
Surveyors of land utilise notebooks filled with squared paper, along with many architects and engineers, squared paper notebooks are also a necessity for the science field to accurately record data charts.
Both soft feel promotional notebooks, and hard-backed notebooks can be sourced with squared paper as opposed to plain sheets or lined pages, if your marketing audience are able to actively use the promotional notebook gift, it benefits both the company message on display and the user in the practical day to day application of using the book out in the field.
The availability of pocket-sized promotional notebooks, still suit individuals who look to store both personal and business contact details, anniversary dates or appointments in a tangible book, as opposed to computer and phone logs.
Within the hospitality industry, both front of house staff, and the maître within the restaurant, notebooks are still extensively used, the usual size for a booking book is A4, and is invaluable as a hard backed appointment diary for table seating or event attendance and guest lists.
College students enjoy and actively use promotional notebooks containing academic timetables, notes sections and college department contact details. Polypropylene covers to both the front and back of the academic notebook, combined with a wire bound edge ensure the longevity of the book with wear and tear, waterproof properties if caught out in the rain, along with the added bonus of easy tear sheets for removing expired pages.
All the way back in 1902 a stationary shop based in Tasmania decided to re-work the folded stacks of parchment paper, by glueing together a collection of half sheets and finished with an additional sheet of supporting header card. The new method of collating paper created the notebook… and was named “Silver City Writing Tablet”. Notebooks are embraced globally and form a fundamental office desk and educational stationery staple.
The average gsm (grams per square meter) of paper used and built into most promotional notebooks is 80gsm. As a general rule of thumb, the higher the supplied gsm of paper the heavier and thicker the paper build.
Paper is created from a naturally occurring tree based compound called cellulose combined with lignin and water to create a pulp which is then fed through a mechanical mesh.
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One of the largest most recognised brands available to the promotional market is Moleskine, made from a synthetic material, that ticks the box for those looking to avoid a genuine leather book, whilst providing an unbeaten promotional notebook built with quality, married with the considered design and trims.
Real leather notebooks truly reflect the executive audience receiving the promotional gift. Multiple options of real leather hide allow a notebook option to all marketers. Ranging from smoother grain leather to the quality aged hide, both PU Leatherette and real leather notebooks reflect maturity and experience in the corporate office environment.
Exploring a wire bound notebook option works well for schools, colleges and business, the wire build of the book allows for ease of tearing sheets away from the book when finished.
If you are looking to consider a branded notebook within a value or budget range, there is still plenty of varieties you can explore, even if your option to spend on branded notebooks is a little lean, perfect option for small clubs and charity fundraising, to be retailed for profit at fundraising events or club stalls.
Your choice of promotional notebook will impact the receivers’ opinion on your business and services.
Give some thought to the use and purpose of the promotional notebook once received by your audience.
Branding to the inner pages and to the cover of the notebook, further reinforce your logo, brand message and company details, you may wish to include a call to action or tag line, as the promotional notebook offers you a tremendous print area.
Consider how a promotional notebook will add additional value to a promotional pack of products when included as part of the gift bag.
A well-chosen promotional product collection, to include product such as A5 soft feel notebooks, included with branded pens and other stationary items such as sticky notes and highlighters will provide an effective positive reception from the individual gifted.
Children and youth teams will enjoy and be fond of a small A6 or even A7 notebook, due to the compact and novel nature of the size, perfect for small hands.
The slightly older youth would find an A5 notebook as more favourable for its practical application within the high school or university setting.
Smaller promotional notebooks are favoured by schools and gift shops as they appeal to children as a lasting memento of their visit to the tourist destination, adding additional revenue to the shop and attraction.
If you are focusing on hospitality or a middle manager marketing target audience, the larger size promotional notebooks, in A4 will be your best-suited size for an effective advertising campaign. .A4 branded notebooks will be better equated with stationary use, in an office or boardroom, or to sit alongside a reception desk and kiosk.
Offering an abundance of colours and options for branded notebook cover finish, with a wide range; from leather notebooks to soft feel card and plastic covers, there is an unrivalled selection of personalisation options to fit within your company brand colours and themes,
Should you be challenged with full-colour artwork, that needs to be replicated digitally with the consider the benefits of exploring a promotional notebook with the option of a card cover.
For ease of CMYK reproduction, you can still consider a cost-effective wire-bound notebook for your promotional product campaign, and also have a design printed to each of the inner sheets again in both full colour, or just spot colour for text or website details.
For the ultimate personalised promotional notebook, Mix and match options are available tailoring the band, pen and pencil together for a great brand fit. This benefits and strengthens your advertising message with defined colour schemes fitting perfectly within your brand guidelines, product offering and sub-brands.
Desk Pad notebooks and pens left displayed in the boardroom, reception or meeting room, helps your guests and attendees take notes or topics from the meeting with ease, take away from the venue or your offices to be used back in their own premises or home. Take away desk pads carries your brand out of your four walls and into the world to create more impressions to a fresh audience of potential clients.
Strong considerations need to be made on the choice promotional notebook cover, due to the available branding methods.
Early into the sourcing process make a decision on if a hardcover or a soft cover notebook option is best for you.
Real leather and PU notebooks are padded to allow a deboss design to be laid down onto the front or back cover, however soft feel card covers are not suitable for this method or branding, but can often be a great affordable option for spot colour printing, and full colour if required.
Decide how many pages do you require in the notebook, would a standard 50 sheets work fine for your promotional campaign using desk pads, glued edge notebooks with a standard x 50 sheet paper stack, will always be your more affordable options, with your logo branded to each sheet.
The benefits of considering a covered Notebook with a laminated card cover allows print to both the covers, and a different design to the internal sheets, further aiding you in the marketing goals as additional branding options offer another layer of customisation.
Or would your advertising spend be better applied if your business was to explore a promotional notebook with nearer 100 unique pages, as you would prefer the receiver to continue to the notebook over the course of a year, to maximise your brand impressions and new audience.
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