Corporate promotional giveaways will serve two purposes, to benefit your brand or services and provide a positive lasting impression, to your visitors and clients.
For effective corporate executive gifts, consider your audience, explore a product or selection of promotional giveaways that are relevant to your sector or industry, will be useful and well received by the end user.
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Drill down on the most relevant corporate gifts decide if the product is to be enjoyed by the receiver for one time only such as confectionery or drinks, or to be continually used by the audience after the event has passed, such as a promotional reusable water bottle.
What is your available budget, perhaps you could bulk buy and use for alternative events throughout the calendar year? By taking advantage of better pricing on higher volume promo purchases, you can look to acquire more corporate executive gifts for use further down the line, or for thanking your internal team, and gifting your existing client base.
Personal delivery of the corporate gift will make a difference to how well it is received by your audience, consider the packaging and if a corporate gift bag is needed to add an additional layer of prestige once gifting your promotional giveaway, or multiple promotional items.
Practical application, do you want your gifted audience to constantly use your corporate gift, consider reusable water bottles, or sports bottles containing an area for fruit infusion for brands, you will show you care about health and nutrition whilst promoting healthy eating and hydration.
Automotive gifts, such as car chargers, go down a storm for a wide audience, due to the instrumental need to charge modem devices whilst on the go. Consider products that show you care about the health and well-being of the receiver.
Day or evening event handout? Are you planning an open day event, or inviting guests to an evening event or evening awards ball, consider the difference in the event experience and if this is an element to consider with your corporate gifts. Examples of day events and the use or corporate gifts include bottled water to hydrate your guests during the day and promotional mints left on the delegates table during the awards ceremony for refreshment after the speeches and for taking back home after the event.
Know your audience Perhaps you are entertaining a potential client or existing customer working in the hotel, travel and leisure industry. Consider tailoring your corporate gift to the sector. Promotional gifts such as branded travel bags handed out to your customers and prospects will do wonders for your brand as the audience will view your choice of business gift with a high perceived value. Within the travel industry other effective corporate gifts include luggage tags, flip flops, promotional sunglasses and printed beach balls.
Your business may be promoting a cycling product or a new range of bicycles.
Corporate gifts work well as personal items to be taken home after the event. Safety lights or LED lights for bicycles and runners is an excellent choice for marketing impact as is custom bike seat covers.
Environmental concerns – Considering a selection of corporate gifts that contain environmentally friendly items if your business has environmental concerns or causes, reflects how much you care about the Eco challenges of promotional items, and the ethics of recycled products.
Wearable items work wonders for larger brands and businesses, offering clothing as a corporate gift option such as branded hoodies, printed t-shirts and branded caps is an effective gift to appeal to a student audience.
Bespoke items have an unprecedented impact once presented to the receiver. Corporate gifts in the form of stress toys in bespoke shapes and characters are perfect for businesses looking to mimic a product in their offerings or add novelty to their corporate event giveaways. Creating multiple marketing impressions after being taken back into an office to sit on a desk for entertainment value. Power Banks and USB flash drives can be created in bespoke shapes to offer the same level of unique promotional product experience to your target audience.
Be creative with your choice of corporate executive giveaways and don’t be afraid to work with unusual promotional gifts.
Sales promotion Perhaps you need a corporate giveaway as a reward following a sales promotion, or promotional products to offer after a marketing campaign to increase engagement, on multiple social media platforms.
When examining your many options for corporate giveaways, even on a tighter marketing budget you can still aspire to utilise promo products that will entertain and be enjoyed by the audience at the same time as creating multiple brand impressions once handed out to your audience.
Marketers should step away from the normal corporate gift offering for additional impact and “wow “ factor when presented to the audience.
Marketing campaigns and brand messages are more effective when the choice of corporate gifted products promote intrigue, create fun due to the novelty factor, and provide fiddle factor fun.
Corporate gifts that entertain the audience but aren’t necessarily expensive can be sourced with ease, such as bouncy balls and retro sunglasses. These fun cheap promo items can work within your marketing campaign and stay within budget, even if produced and sourced for a volume hand out.
Corporate pens can be an option for marketers looking to explore a cheap promotional giveaway, with multiple colourways available for pen barrels and trims, companies can look to choose a perfect pen within brand at an affordable price.
Corporate calendars are a choice favourite for marketers and sales representatives looking to provide a cheap promotional giveaway to the sales team after visiting prospects and clients, and a reason to pop in and see your customer base at the end of the year.
For an effective corporate gift campaign look to provide a few choices for your stand visitors to choose from once they have approached your reps, offering a selection will suit a few different sectors and please your potential the prospect with a variety of choice. The right choice of corporate gift should give the event delegates a reason to talk to your business.
If your brand is looking to appeal to an audience within an automotive audience promotional air fresheners, are a champion choice to consider for corporate gifts, with the added benefit of allowing bespoke shapes and your choice of fragrance. Marketers can also take advantage of the large branding area and ability to print different marketing messages to each side, ticking the practical, useful and novelty boxes.
Travel bags can add extra emphasis on marketing messages for brands aiming to appeal to a leisure or travel audience for a corporate gift with a high perceived value, a reasonably priced promo bag will provide multiple marketing messages for your brand whilst in use.
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if your marketing audience is in education or publishing consider a corporate giveaway in the form of a bookmark instead of your business cards, handing out your company details logos and contact information will form a lasting impression of your company and brand, with endless possibilities for marketing impressions.
Corporate giveaways offering the chance to digitally download products or company information when attending exhibitions or events is still a champion choice for businesses.
Promotional T-bags are delightful additions to a corporate giveaway bag or pack. A supreme match for companies offering relaxation service or holistic therapies, great as a corporate event giveaway.
Pet products, branded leads collars, food bowls and dog hi-viz jackets works perfectly for brands looking for exposure to a pet-loving audience.
Fruit Infusion Sports Bottles to refresh a tired event crowd, give them a reason to stop and talk to you and your representatives.
Corporate Confectionary – What better way to attract customers and thank your existing customer base than confectionary goodies. Corporate promotional giveaways need not be boring and can pop a smile on the audience’s face. Confectionary for a team to share can be a great way to encourage teams to discuss you and your services. With retro sweets tins filled with goodies and plenty of room for your company’s logo and tagline, considering corporate confectionery as a promotional gift is a superior option for marketers looking for a product to allow their business development team to arrange an appointment to discuss how your business can help them.
Virtual Reality glasses – Smart VR is embraced by architects and construction companies can promote their own work and showcase projects. As a wearable corporate gift, supplying magic in a cardboard box, along with engagement to your prospects and a level of interaction with your audience. With various options available for all budgets, ranging from the standard Eco-friendly designs; as used by Google, to full colour printed card. Branded VR headsets created from card come with the added bonus of ease to fold flat and mail to your prospects or take to your industry show or event. For the more executive gift, corporate plastic headsets can also be sourced.
Fiddle factor items, such as puzzle cubes and gadget gifts such as Rubik’s cubes and concept cubes, in multiple sizes for most budgets, and guaranteed to entertain and provide enjoyment to your audience whilst ticking the retro game’s box for an executive corporate audience. Rubik’s cubes and snakes can be sourced in keyring form and mini shapes for one of the more unusual promotional gifts. With the ability to brand to all sides, fiddle factor items are an exceptional choice for marketers.
Key finders, Perfect for any brand looking to run a marketing message about saving and finding solutions. Providing both a highly practical tool for your audience in keeping hold of important sets of keys but also an unusual promotional gift for professionals. Brands can have a lot of fun with their marketing messages utilising the “finder” message of the gifted product, within their marketing messages.
Sports tech fabric apparel Taking a step away from the more widely used corporate clothing and promotional merchandise standard baseball caps and promotional t-shirts, marketers can explore the option of sport tech fabrics in the form of branded running t-shirts and vests as part of a corporate giveaway promotion. The champion choice for marketers and brands promoting to an audience in the sports sector.
Bespoke promo products – With advanced manufacturing processes in silicon and PVC moulding, unique and bespoke designed are easily sourced and produced for cost-effective corporate promotional giveaways. PVC manufacturing can create intricate and fine designs to coasters, keyrings, USB flash drives and even power banks. Looking for a unique corporate gift idea, then exploring bespoke will propel your brand with your designed audience as it will be tailored just to your business, message or product. Pantone matching can be achieved for companies keen on sticking well within their brand guidelines. Custom shapes allow for the ultimate brand recognition in your corporate gift campaign.
A less commonly used phrase for Corporate Gifts and free promotional giveaways gifted to an audience from companies and businesses looking to promote their brand or services
Branded SWAG continues to do wonders for marketing messages, new product launches, customer retention, and brand recognition.
Corporate promotional products can put emphasis and weight to your marketing message.
A considered corporate gift handed out to an audience, that is reflective of the companies sector, services and target market will increase the brand presence in the marketplace, and reciprocal thinking from your prospects.
If the gifted audience really appreciates your corporate gift it will aid your marketing message and bring about positive thoughts regarding your brand and services.
SWAG can also be used in sales promotions and social media campaigns. To reward the audience for a new purchase or sign up, acting as a key motivator towards a sale.
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