Executive mid range items and business gifts, are promotional products that once gifted to the consumer is viewed as more highly valued gift than a standard promotional item. Your client once gifted should view your choice of business gift, as a promotional product that will continue to remain with the individual or business that can be enjoyed and valued.
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Promoting and advertising your brand – Investing in promotional business gifts if a valuable tool in the marketer’s infantry, promotional products with your company’s, logo, contact details and tag lines will provide you with multiple brand impressions and create a positive image that your business invests in your marketing messages.
Staying ahead of the competition – Your competitors will be supplying business gifts to your prospects and potentially your clients, think ahead and invest in promotional items to ensure your company is at the forefront of your client thoughts next time they look to buy your products or ask for your services.
Saying thank you to your clients and brand ambassadors – The importance of thanking your existing clients is imperative to show you care about their support and business, and that you recognise their contribution to your success.
Strengthening existing client relationships – When your sales representatives or account managers meet your customer base, for a service review or discussion on further product or services of interest, arm your team with promotional business bags, executive business gifts and personalised business pens.
ROI – Business promotional giveaways are an excellent way of thanking your loyal clients, whilst also promoting a feeling of goodwill, consumers that have received an executive business gift, are much more likely to work with your business again, and provide positive feedback about your product and services.
An exchange for their time to attend a sales meeting – New business meetings can easily be warmed up by providing your prospects with a gift to take home, business promotional giveaways will ensure that your brand and logo is taken away from the office for use at home, on the golf course or on the desk, creating further marketing impressions of your brand whilst still providing a valuable sales tool.
Contract renewal. – Business gifts handed out to you customers upon a repeat renewal of a service contract or plan will incentivise your clients to remain with you and your company for a longer term, and also instil a positive view of your company for taking the time to thank them for their business.
Invitations to come and view offices or production centres – Open days are a fantastic way for your prospects and clients to come and meet your team, whilst exploring the factory equipment that produces their product, and the office team that services their account. Face to face is an important component to sustaining relationships, and a guided tour further instils confidence in your business, providing a promotional business gift at the end of the day will leave the visitor with a positive lasting impression.
Celebration of a trading anniversary – If your company has reached an important milestone in trading years, such as 25 years, or 100 years in business, shout about the celebrate the success, sourcing and gifting business pens, and business diaries to both your internal team and clients will raise your company’s profile.
Handover gifts for high purchase sales – Car groups are champions in providing business gifts to new car owners, with executive branded umbrellas and executive business gifts, displayed within the car showroom to be presented to the customer at the point of sale. The business gift serves a dual purpose for the car group as it not only provides a positive reward to the buyer but also advertises the car group’s brand.
Golf days or new product launches – Hosting client event days in the form of golf events, or looking to hold an evening ball to launch a new product line or service, promotional businesses gift will provide an additional tier of professionalism when your customer and prospects attend, whilst also providing a lasting memento of you logo and contact details.
Anniversary dates to celebrate the start of a working relationship – Sending your customers a little something in the form of a business gift, will not only impress your client that your company took to the time to acknowledge their custom, but also contribute to the feeling of gratitude towards your services.
Moving offices and looking to communicate change of details. – Marketing communications can be an expensive and time consuming campaign when a business moves premises, if your company is already investing in a direct mail campaign, in the form of letters, include a business pen, or business calendar in the post. This will ensure that your company’s new address details are close at hand when your prospect next requires your services.
New website launch – Your business has just invested in a smashing new fresh website, with new products or services. Boast to your client about the new URL, by promoting visits to your new site by producing a choice selection of business promotional giveaways, consider business pens, calendars and desk items, so that your new website is easily found when needed.
You need to consider while choosing your promotional items for business, is gift reflective of your particular industry or service and is it likely to be well received by you client or prospect.
Mid range promotional business gifts include branded power banks, engraved USB flash drives, embossed leather folders, quality moleskine notebooks, executive branded pens and large tins of confectionary.
Consider trying something different, a business gift that is truly unique to you and your company
Don’t shy away from confectionary gifts such as branded tins or chocolates or cookies to be enjoyed and shared by an entire office team.
Personalised sweet tins are bound to get an office floor talking about your company whilst sharing and enjoying its contents.
Develop an idea on how many companies you are looking to provide business gifts to, and set a marketing budget. Aim for a mid range executive item and explore the cheap promotional product offering for another campaign or volume hands out at events or exhibition.
Mix up your business promotional giveaways and consider investing in a few different tiers of promotional products. Explore different types of business gifts for you many different types of clients.
How are you going to customise your chosen business gift, leather business gifts are stunning when embossed or blocked. Metal business gifts such as business pens or metal executive USBS are best engraved for the superior finish
Are you looking to include a theme to your chosen business gifts, perhaps to indicate a new product or service offering.
How are you planning on giving out your executive business gifts, by hand, or post? Considering the size and weight of your promotional branded item at an early stage allows you to calculate the postage costs or courier charges into your marketing spend, before you have committed to the products and failed to factor in the additional costs to get them across to your customers.
What do you know about your customers sector what could you give them as a business gift that they will truly enjoy and appreciate for some time.
Are you aware what your competitors are gifting to businesses ? you want to outshine them with your choice of executive business gift and make it unique to your company and services.
When investigating your options to business gifts, avoid the entry level promo products if you wish to leave a really strong impression, no cheap built pens or diaries will provide an executive impression or perception but look at suitable items that work within your set marketing budget.
Is the chosen business gift an item that allows you the correct branding area to achieve your message, a branded leather folder gift will accommodate a large icon logo along with calls to action website and tag lines, whilst an engraved business pen will have a significantly smaller available area to brand your chosen design.
Do you have a current marketing campaign, will your chosen business gift sit within your existing marketing strategy, utilising business gifts to call out the same messages and be in full sync with your company’s brand messages, will add additional weight to the impressions creating with your marketing plan.
How do you want your business gift to be used by the receiver, do you want your customer and team to enjoy the product over the course of an afternoon, such as shared treats, or do you want the consumer to feel the item is of great use to them in the office or home. Consider if you wish to spend on a one time use item or a multi use branded gift.
Think over if the chosen promotional business gift is relevant to your brand and services? if your business offers financial services then an executive business desk calendar will be relevant to your company and display a lasting reminder, with your contact details at hand for your prospects and customer base.
Perhaps your company supplies IT or technical support to a number of sectors, IT businesses should consider exploring branded technology businesses gifts such as a powerbanks, device chargers and promotional USB flashdrives.
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Addressing which executive business gift will create the best impression of your company can be a bit of a minefield, it need not be a headache if you take some consideration into account on the following scenarios where business gifts can be best applied to a company situation.
So your business has invested time in finding and interviewing a fantastic candidate to fill a role within your team, how do you make sure they feel at ease with their position in a new team, understand the company’s core values and quickly become accustomed to your ethics and marketing messages. Providing considered business gifts to be presented to the new team start will do wonders to help them settle into their new role.
Corporate rewards and recognition in businesses can often by overlooked by marketing and HR departments. Investing in business awards for your internal team can be beneficial to staff retention, motivation and attendance. Appreciation can go a long way to thank those who have achieved results for your business and gone the extra mile to make sure your company is successful in its business goals. Praise and communicating thanks to star employees will see an increase in productivity and performance across the business as a whole.
For internal motivators consider the below business awards
Hosting a golf day for your clients is a great way to build relationships with your customers or prospects. Enjoying a competitive golf day and concluding with business awards and gifts can leave a lasting positive impression of your company and team, and enhance existing relationships.
Businesses awards tailored to golf day events
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