Guide to eco promo

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  1. Why should you use eco promo?
  2. What new Eco promotional items could you use
  3. How are Eco Promotional promotional products useful in marketing?
  4. Should you invest in Eco Promotional products for your business?
  5. We are huge fans of Eco Promotional products, and here’s why.
  6. How does Eco Promotional products help sustainability
  7. Facts about Bioplastic promotional products.
  8. Confectionary without plastic and why it’s great
  9. Eco promotional technology is becoming popular and here’s why
  10. Does eco promotional promotional gifts cost more than standard cheap promotional products.
  11. How can you brand eco friendly products
  12. The many uses in marketing for Eco friendly products
  13. Eco friendly promotional products are really popular with these industries
  14. What letterbox friendly sustainable promotional products should I consider

Why should you use eco promo?

Using eco promo has a positive effect on both the environment and also on your business. In hindsight, promotional products can appear to be wasteful with people investing in cheap plastic giveaways in bulk to hand out at events. If this product is not practical, then it will most likely be thrown away and therefore become a waste and damage the environment.

Opting to use some of your marketing budget to invest in eco friendly promotional products will help to do your bit or the environment.

The technology and research that is used in this day and age to help create eco friendly products has come a really long way due to the fact that here has been such a huge influx of people who have shown an interest in protecting the environment by investing in eco friendly promo. Even though there has been such a huge amount of progress in terms of new eco friendly products, there is still so much more we can achieve. We can contribute to this cause by showing our continued support in using eco friendly promotional products whenever we can.

Another reason why you should be using eco friendly promo is down to corporate social responsibility. As previously mentioned, helping the environment is now something that is on everyone’s mind and so much to the point that some customers will only purchase the products or services of a company if they have shown commitment to corporate social responsibility by doing their part in the bid to save the environment.

Therefore, when trying to engage with prospective customers by investing in promotional product giveaways, put some thought into investing in eco friendly products as it will hugely benefit your company.

Regardless of the positive effects that investing in eco friendly promotional products will have on the environment, they are actually in trend now too. In the last few years we have seen a surge in popularity for these kinds of products and it is always good to try and keep up to date with these trends when deciding where to invest part of your marketing budget.

What new Eco promotional items could you use

With eco friendly promo becoming ever more popular as the years go by, there has been an abundance of ideas for new products that still have that quality feel but are also benefiting the environment.

Recently there have been a lot of new eco friendly promotional products that have been made using wheat straw. Wheat straw is the stalk that is left over after wheat grains have been harvested.Normally they are just regarded as waste and are sometimes burnt by farmers creating even more air pollution with the fumes.. However, a lot of manufacturers have seen that wheat straw can in fact be useful and have recycled it into these products. An example of this is the Xoopar Eco Power Wireless Powerbank made from wheat straw. A slick and practical product that can be used as a gift in the finance and business industry either for internal staff or clients. Wheat straw has also been used for products such as tumblers like the Wheat Straw Tumbler 350ml and also pens such as the Curvy Speckle Eco Ballpen. It just shows how adaptable this material can be.

Another really popular material that is now being used for a lot of eco friendly promotional products is bamboo. Bamboo is actually the fastest-growing plant on earth. Therefore making it extremely sustainable as it has naturally renewable elements. Products such as the Eco Bamboo Mug-to-Go cup have proven to be immensely popular due to the it’s affordable price and attractive colour choices. Pens made out of bamboo shoots have emerged as a fashionable choice of eco friendly promo in recent years. This is largely because of the fact that they can be very cost effective whilst having the options of both printing and laser engraving your company’s logo to the barrel.

Plastic is a huge part of the problem when it comes to the environment and so we have seen a sudden increase in pens and water bottles that have been created using recycled plastic. For example, we have the Aqua Pen. This pen is made of 83% recycled materials, except for the refill and silicon ball inside the cap. These kinds of recycled plastic pens are the perfect kind of eco friendly promo due to their affordability and also how easy they are to transport, making them extremely practical when taking them to events to hand out as promotional giveaways.

Another remarkably innovative range of eco friendly promotional products that has emerged in the last couple of years is the BioPlastic range. BioPlastic is an entirely biodegradable material made from corn starch, sugar cane and castor oil which has been used for products such as Bio Plastic Trolley Coin Keyrings. This is a great product because they are printed in full colour as standard which can help anybody with a bright and colourful logo whilst also having a great print area. Not to mention that they are very affordable!

Last on the list of affordable, innovative and quality eco friendly promo products is the Eco Hygiene Keyring. Perfect for mailing, and made from recycled plastic in the UK, it is designed to provide a solution to reduce contact with surfaces. The Eco Hygiene Hook Keyring has a built in stylus tip, with a hole for fingers and also includes a door hook. Great promo for key workers, office teams and many others looking to reduce touch to surfaces.

How are Eco Promotional promotional products useful in marketing?

In today’s promotional product market, eco promotional promo has become increasingly popular and a trend has emerged. It is important to keep up to date with the latest trends and investing in eco friendly promo is a great way to help you engage with your potential customers and clients.

An additional benefit to investing in eco friendly promotional products is that they can be really cost effective. This will allow you to buy in bulk without putting a serious dent in your marketing budget. Subsequently, being able to invest in vast amounts of eco friendly promo without breaking the bank allows you to reach a bigger audience and any events or exhibitions.

Direct mail is still an incredibly effective form of marketing. Adding eco friendly promotional products to your direct mail campaign can have huge benefits, especially if the product is practical. The main thing you need to ensure when choosing your eco friendly promo is that it is letterbox friendly and also doesn’t weigh too much. If the product weighs too much it could increase the cost of your direct mail campaign significantly. Ensuring that the product is able to fit through the letterbox with ease is important. Examples of eco friendly promotional products that would surpass this test with ease include recycled plastic or bamboo pens, recycled keyrings and also recycled plastic or bamboo coasters.

With pollution becoming an increasingly important global concern, showing your customers and prospects that sustainability is a corporate concern by investing in eco friendly promo can only benefit your business.

For organisations such as charities, schools, colleges and universities, investing in promotional products is a great way to generate extra funds by selling them in their shops. As previously mentioned, with the environment becoming an increasing concern in the last few years, investing in eco friendly promo to sell in your shops is a wise choice. Firstly, due to its popularity and current trends, but also because it will show that you as an organisation are doing your part in the bid to save the environment.

An additional benefit of investing in eco friendly promotional products is the great branding areas that they have to offer. When you are using a chunk of your marketing budget for a promotional product, you are going to want to ensure that this product is going to have a big impact. If the product has a small branding area then it will be difficult for people to see your logo or slogan which makes it harder for them to remember you. An example of an eco friendly promotional product with a great branding area is the Bio-Plastic Trolley Coin Keyring. This product boasts a 55mm x 20mm print area with full colour print as standard. Brilliant for helping you get your message across.

Should you invest in Eco Promotional products for your business?

Some companies may have a sustainability policy whereby they must provide evidence that they are doing their best to help the environment. These include things such as recycling within the work environment, reducing packaging and can also be investing in eco friendly promotional materials!

Regardless of whether you have any sustainability policies in place, pollution is a genuine global concern so anything that you can do to help with waste and single use plastics will be hugely beneficial. This could even include investing in branded water bottles, whether they are eco friendly or not, this will still help to reduce single use plastics

We are huge fans of Eco Promotional products, and here’s why.

Here at Diamond Branded we are experts in promotional products and over the years we have seen a huge influx of newly designed products arriving on the scene. With pollution and the environment becoming a growing matter in recent years, we have seen a whole host of new, innovative and quality eco friendly promotional products burst into the industry. An example of this is the Eco Bamboo Mug-to-Go cup which is made out of bamboo fibres. It has a great print area whilst also coming in a range of colours.

Eco friendly promotional products don’t have to be more expensive than standard promotional products. They can actually be very cost effective! There is a great selection of eco friendly pens ranging from recycled plastic to bamboo pens that won’t take a huge chunk out of your marketing budget.

Another reason why we here at Diamond Branded are such big fans of eco friendly promo is that they can cater for all needs and campaigns. If you are looking to kickstart a direct mail campaign and reach a big audience, but don’t want to break the bank in doing so, then there are loads of choices for cost effective eco friendly products out there that will allow you to buy in bulk without it really hurting your marketing budget. This includes recycled plastic or bamboo pens, bio plastic keyrings, recycled bookmarks and lots more. Subsequently, all of these products are lightweight and will easily be able to fit through a letterbox making them extremely useful for a direct mail campaign.

On the other end of the spectrum, you might be looking for an eco friendly promotional gift to hand out either internally to your staff or to some of your top clients. If this is the case then you can take a look at investing in some eco friendly technology such as the Bamboo 4000 Powerbank external charger, an Eco Bamboo USB and the Wheat Straw Wireless Charger. These are all top quality technology gifts that have a hand in helping the environment.

How does Eco Promotional products help sustainability

Plastic has always been a large part of the problem with regards to global warming. The more new plastic that is created, means more wasted plastic getting thrown into landfills, the ocean and other natural habitats which causes damage to our environment. To add to this, when all of these wasted products are piled up at a landfill, there can be methane-releasing waste getting pumped into our atmosphere which will cause severe damage to our planet over time.

Therefore, investing in products such as the Key Shaped Recycled Plastic Keyring will help to reduce these wasted plastics as they will be used and recycled into products like these.

Products can still be sustainable even if they are not made out of recycled materials. For instance, a plastic sports bottle such as the700ml sports bottle is something that can be used multiple times by its user therefore making it sustainable. The same applies to travel mugs, whether they are made from plastic or stainless steel, the fact that they are reusable is a big bonus to the environment as this will allow for people to use their own reusable travel mugs instead of going to their local coffee shops and throwing away their plastic single use coffee mugs.

Investing in bamboo eco friendly products is also incredibly beneficial to the environment due to the fact that bamboo in itself is so sustainable. This plant grows back at an incredibly fast rate in comparison to others.

Facts about Bioplastic promotional products.

Here at Diamond Branded we are very keen to do our bit for the environment and are always looking to suggest eco friendly promotional products to our client’s if we feel it can benefit them.

We are very lucky to work with suppliers who have also taken a huge interest in the environment by putting lots of hard work, research and effort into coming up with innovative and eco friendly products.

One of those ranges of innovative and quality eco friendly products is the BioPlastic range. These products are made from a biodegradable natural material of corn starch, sugar cane and castor oil. Bioplastics provide us with ecological benefits that allow us to reduce the pollution of our natural ecosystems and minimise our energy footprint.

Bioplastics can take different amounts of time to fully compost, depending on which type of bioplastic it is. They are also supposed to be composted in an official composting facility whereby it is possible for the temperatures to reach a certain height allowing these materials to biodegrade between 90-180 days.

Confectionary without plastic and why it’s great

Using branded confectionery as a marketing tool is great for so many reasons. It’s very affordable, allowing you to reach a bigger audience without having to break the bank whilst also being small and easy to transport allowing them to be used at events and exhibitions or even for a direct mail campaign.

Regardless of all the benefits that branded confectionery has to offer as a marketing tool, it has one major downfall. This downfall is the fact that the majority of branded confectionery comes within plastic packaging which will no doubt be thrown away onced the sweets have been finished as it is a single use product. This has a damaging effect on the environment as we all know about the impact that plastic has.

However, where there is a problem, there is a solution. In recent years our suppliers have been looking for ways around this issue in order to still be able to provide us with the brilliant marketing tool that is branded confectionery, but without causing any damage to the environment. An example of this are products such as the Eco Sweets Info Card – Skittles whereby the clear film is made from plant based material alternatives, making it 100% plastic free and compostable. The branded card can be recycled too.

Now that there is an option to purchase branded eco friendly confectionery in bulk for occasions such as industry exhibitions, open days for colleges and universities, direct mail campaigns and more, you can do so knowing you are saving our planet one step at a time.

Eco promotional technology is becoming popular and here’s why

Branded technology has been evolving at an extremely fast rate in recent years with new products emerging all the time. With the environment becoming even more of a global concern, eco friendly technology has also expanded with some really great products coming through.

Eco friendly technology such as the Bora Wooden Wireless Charging Pad are perfect or a business gift to a client as a thank you for their business. This is because the product has enough quality to show the client that you do genuinely appreciate their business and it also ticks the eco friendly box to show them you care about looking after the environment too.

Furthermore, eco friendly technology such as the Cork USB – 4GB is the perfect product to hand out at events or open days for colleges and universities. The reasons being is that first of all, it’s cost effective meaning your marketing budget won’t take a substantial hit. Secondly, with this product being practical, it is very likely to be used often by students who are constantly moving from their university or college library and back to their accommodation with their course work. Lastly, with USB flash drives, you are able to pre load data onto them which can allow you to advertise yourself to the holder of the USB.

An additional benefit of eco friendly technology is that it can be used as a gift with purchase scheme. This is whereby a customer purchases your product or services and with that they also receive a gift on top. With there being so many diverse eco friendly promotional products out there at the moment such as bamboo wireless chargers, wooden USB flash drives, wooden powerbanks, these are all great incentives for customers to use your services or products, especially when the gift they will receive is beneficial to the environment.

Does eco promotional promotional gifts cost more than standard cheap promotional products.

Eco promotional gifts do not necessarily have to cost more than standard promotional gifts. An advantage about the eco friendly promotional products range is that it has a whole selection of products at both ends of the spectrum in terms of quality and costs. For example, if you are looking to provide a top quality promotional gift to a client or employee, branded technology such as a power bank has proven to be a top choice. You can opt to invest in an eco friendly promotional power bank such as the Wheat Straw 5.000 mAh Pocket Powerbank which has a higher battery charging capacity than the standard Xoopar Air PowerBank 4000 mAh and is still more cost effective.

The same applies with products at the bottom end of the spectrum. For example, if you have an event or exhibition booked and were looking to take a large amount of promotional giveaways to hand out such as pens, sweets and so on, you could opt for eco friendly versions that would be around the same price if not cheaper than standard products.

How can you brand eco friendly products

In recent years, we here at Diamond Branded have seen a huge influx of new eco friendly promotional products burst onto the scene. These products have been made using different sustainable materials such as bamboo, bioplastic, wheat straw, cork and more. With each of these products being made from different materials, there are different ways you can brand them.

For example, with eco friendly products that are made from bamboo such as the Eco – Blocka Bamboo Phone Holder can look really classy when laser engraved as it provides a darker finish on the bamboo. This product has a fantastic print area of (W) 4.5 cm X (H) 5.5 cm which is a significant amount of space for you to get your message and logo down. Bamboo also looks great when printed on!

With eco friendly products such as Bio-Plastic Trolley Coin Keyring, these are branded up to full colour as standard and can be printed on both sides. You have a choice of 8 standard colours which really helps those companies with a wide range of colours in their logo.

Eco friendly water bottles such as the Bio Bottle 750cc which is made from polyethene and a revolutionary masterbatch additive, allow you to wrap your logo around the bottle in one colour. This is fantastic for getting your message across or if your logo is quite tall and wide.

With eco friendly confectionery such as the Eco Sweets Block bag – Skittles, the info card is the branding area and is printed full colour as standard. This way you can treat it as a business
card that is attached to sweets, allowing you to get your full message down with a call to action in full colour.

The many uses in marketing for Eco friendly products

Eco friendly promo can be used for many different types of marketing due to the fact that it has products to offer from both ends of the spectrum in terms of quality and price.

For example, If you were looking to reach a large audience to promote your product or services without breaking the bank, a direct mail campaign would be best suited to your needs. This would mean that you could invest in cost effective eco friendly products that would be letterbox friendly and suited to a direct mail campaign. This would work with products such as eco friendly pens, eco friendly keyrings, eco friendly coasters, eco friendly bookmarks and so on.

If you are booked to go to an event or exhibition and have a stand, a great way to get people’s attention and over to your stand to talk is to have eco friendly promotional products on show and ready to hand out if need be. Here at Diamond Branded we have consistently helped our customers over the years with eco friendly promotional products for events and exhibitions so we know that it is effective. It would depend on what industry you are in but eco friendly promotional water bottles, eco friendly USB flash drives and eco friendly confectionary are amongst the popular choices.

Another use in marketing for eco friendly promotional products is gifts. Whether this be to a loyal customer who has renewed a membership, or internal gifts to staff as a thank you. Providing a gift to an employee or customer as a token of appreciation always goes down well and if the gift is beneficial to the environment, even better! There are lots of options to choose from with the eco friendly technology range having a whole host of new products thrown in over the last few years. Practical products such as an eco friendly power bank are always a good choice.

Gifts with purchase have proven to be an effective marketing ploy. This is whereby if a customer spends a certain amount, purchases a certain product or service they are entitled to a promotional gift. This is even more of an incentive for them to work with you or purchase one of your products.The choice of eco friendly promotional gift would depend on what industry you are in and the cost of the service or product you are providing. That is the advantage of the eco friendly promo range as it has products of different quality and cost that will suit all needs.

When going to a sales meeting,it is often a good idea to take some sort of branded item with you to hand out to your prospective customers. Especially if the product is something practical that will be used often such as eco friendly promotional pens, eco friendly promotional travel mugs and eco friendly promotional notebooks. This would mean that every time one of these promotional products that you have given to them gets used, they will see your logo and be reminded of you and your services or products.

Choosing the right eco promotional product will depend on what industry you are in. Luckily the eco friendly promotional products range is extremely diverse and has products to suit everyone’s needs.

For instance, education centres such as schools might be looking to invest in branded lunch boxes for their students but also want to show their concern for the environment. Recently, an eco friendly promotional lunch box made from bamboo fibres was introduced to the market called the Reusable Bamboo Fibre Lunchbox.

Universities and colleges usually look to raise funds internally to help with trips, new facilities and so on. One of the ways that they usually raise funds is by selling university branded items in their gift shop. This helps the students to feel proud of their university when carrying around these branded items with the university logo on show. Investing in sustainable promotional products to resell in the gift shop such as branded water bottles will be beneficial to the environment and to the students as it will reduce the waste of plastic bottles and also reduce the cost for students having to buy a new bottle of water every time they need a drink. The same applies with branded travel mugs! Although if the university wanted to go that step further and invest in eco friendly travel mugs and water bottles, those are available in abundance too.

Sticking to the topic of universities, branded USB Flash Drives are also going to be very popular amongst students as they will be constantly transporting their work via USB from the university library and back to their accommodation. Investing in an eco friendly USB Flash Drive such as the Cardboard Woodland USB – 4GB would be beneficial to all parties as it would reduce the use of plastic for the environment, provide funds for the university and provide the students with a practical product for them to use all year round.

In terms of raising money, this is of the utmost importance for charities. Fundraisers and gift shops are crucial to them being able to provide the support to the cause that they have promised to help. Eco friendly promotional products that are really popular for charities to sell in their gift shops are products such as the 10oz Eco Friendly Natural Cotton Tote Bag due to its practicality, the Eco – Seed Paper Bookmarks and the Enviro Smart Notepad -Recycled Paper A6. These are all products that will be of use to the people who wish to support the charity and they are also beneficial to the environment.

For businesses that work in offices, it is important to make the staff feel like part of a team. Investing in branded promotional products is a fantastic way to do so. These are usually products that will be practical and of use to the staff within the offices such as branded pens, notebooks, lanyards, sticky notes, mugs and many more. For any companies that want to show they are concerned about the environment, eco friendly products such as the Eco Friendly Desk Set, the Enviro Smart Desk Pad -Recycled Paper A3 and the New Birchley’ A5 Spiro Notebook have all proven to be popular choices.

For the events and exhibitions industry, eco friendly promotional giveaways are favoured due to the fact they are cost effective, good for the environment and they attract interest from the visitors which is an incentive to start a conversation about your products or services. The eco friendly promotional products that are amongst the popular choices for events and exhibitions are branded eco friendly confectionery such as the Mini Eco Pot – Rainbow Mints, branded eco friendly pens like the Cork Ballpen and finally eco friendly promotional keyrings such as the Bio-Plastic Trolley Coin Keyring.

What letterbox friendly sustainable promotional products should I consider

If you are looking to kickstart a direct mail campaign, there are three main things that you will need to consider in the hope that it will be successful. Firstly, you will need to ensure that the promotional products you are investing in are letterbox friendly, meaning the size is small enough to fit through a letterbox with ease. Secondly, you should keep in mind the practicality of the product. If the product is useful then it will be used often by its receiver and therefore your logo will be on show reminding them of your products or services. Lastly, you should take into account that if the promotional products are sustainable and eco friendly, it will have a better impact on the way your company is viewed by customers and prospects.

After taking these things into consideration, some eco friendly promotional products that you could look at investing for your direct mail campaign could include products such as the Hygiene Key. The Hygiene key is a sustainable product that can be used constantly by its owner. It is a simple but very effective tool that allows you to open doors and press buttons when out in public, decreasing the spread of germs. Not only is this product practical, but it is small, thin and cost effective, making it the perfect product to use for a direct mail campaign.

An additional sustainable promotional product that you should consider for your direct mail campaign is the Curvy Speckle Eco Ballpen – Made from Wheat Straw. This eco friendly promotional pen is a fantastic addition to the market due to its unique look and bright colours. This product is practical, cost effective and letterbox friendly.

Along with promotional pens, the Bioplastic Trolley Coin Keyring is without a doubt something you should consider for your direct mail campaign. This product ticks all the right boxes with it being made from corn starch therefore making it eco friendly. It is a product that makes life convenient for supermarket shoppers, is printed in full colour as standard with a fantastic print area to get your message across and finally is letterbox friendly.

Eco friendly confectionery has proven to be a hugely popular choice for direct mail campaigns due to the fact they are cheap, letterbox friendly and likely to grab the attention of the receiver. Options such as the Eco Sweets Info Card – Jelly Beans is something that should be considered because it is eco friendly and the info card which is printed in full colour as standard can be used as a business card allowing you to get down your logo, a call to action and some details.

Eco friendly coasters are a favoured choice for direct mail campaigns as they are a very useful and practical product. An example of this would be the Eco Natural Leather Coaster which ticks the sustainability box whilst also being cost effective and letterbox friendly.