Buying Promotional Products 2020

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How do I choose my Promotional Products?

How to put together a thoughtful SWAG bag.

A guide to practical business gifts

Why are promotional products important?

Where to order Promotional Products

What is the BPMA

When to use Promotional Products

How Promotional Products help Business

How to use promotional Products effectively

How Promotional Products work

Which promotional products are most effective?

How does Promotional Products help with my client retention.

How to pick the right Promotional Product.

Promotional Products for small business.


 

How do I choose my Promotional Products?

It’s easy to waste your Promotional products Spend

Promotional Products can be a costly investment, and you need to ensure that your marketing budget will increase your brand awareness, create an action with your prospective customers, and create a buzz around a product or service.

With Eco Promo featuring in many businesses core promotional product ranges, a wider range of sustainable promotional products has been available to explore your marketing plans in 2020. Ranges include popular items such as the bamboo pens, bamboo travel mugs, through to promotional items including power banks made from wheat and bio-plastic keyrings.

Pick relevant promotional product to your service or marketing message

To make the most of your spend we recommend profiling your ideal prospect profile, and your existing key customers. Discuss as a team what promotional giveaways you feel would be appreciated to the individuals you are looking to introduce your services too.
Once you have decided on your audience, you will need to consider what you are going to ask them to do, do you want to include a call to action, or just your contact details for further enquiries?
Explore also what is your marketing message, what are you looking to promote?

How to put together a thoughtful SWAG bag.

So your marketing team has been planning the event schedule for the entire year, Events and Exhibitions can take a massive chunk of marketing budget, and a huge effort to plan and execute effectively. Events will also take your sales or account management team away from the offices for days whilst manning your promotional stand, and travelling to and from the exhibition venues.

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Consider who is attending the event or exhibition.

Will your current clients be attending?

Do you have a great rapport with other exhibitors and have spoken over the months that you have been attending? Building relationships at the same exhibition circuit at different venues, these guys can become really big ambassadors, for your brand or business.

Who do you want to attract at an event?

Branded bags will be needed for your product or offer leaflets or brochures. As the bag moves around the venue your advertisement will be broadcasted to a large audience of delegates

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A guide to practical business gifts

Printed mugs do not need to be boring!

Promotional branded mugs can go down a storm with your clients or prospects. We advise that in order to maximise the impact as a gift and ensure your gifted mug is enjoyed, consider the design of your print. Have fun with artwork or product images and give some thought to a photo mug, or a heat reveal mug not revealing a hidden secret message until filled with a hot drink!. Brands and businesses we have worked with in the past have included quotes and images from their team, it’s been really fun helping them create this message and seeing the reaction from their customers.
For businesses looking to market to a design lead audience, or a corporate design practice we guide clients to explore our contemporary range of mugs such as the marrow mug or Latte Mug, both have been designed to stand out as unique shapes against the generalists mugs used in the office cupboard or desk.
Promotional Items for Finane

 

Practical promotional technology gifts that work.

When it comes to investing in promotional products that will benefit your brand and business message, Promotional technology remains for 2020 as one of the most popular items to gift to your clients or prospects.
Promotional multi charge cables and printed USB flash drives provide a functional application when gifted and are likely to be widely used on a daily basis.
For businesses with a little more spend, branded power banks are available with very large print areas, allowing you to include both your logo, contact details and also text with a call to action. We found when using a branded power bank to give to our clients, that we could make the most of the space available and printed it on both sides with different artwork, making a printed power bank a really useful tool for our marketing message.
Wireless charging pads have also been a very popular choice for 2020, with the wide variety of styles to fit all budgets, most desks in 2020 will have a charging pad on their home or office desk. Working with a wide variety of mobile phones, for those models unable to charge directly from the wireless charging pad there is a device that can be added to the back of the phone case that will then allow the charge pad to work.

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Why are promotional products important?

As part of a larger marketing strategy and communication plan, branded products remain a key area within a larger marketing plan. Full all marketing managers and sales team looking to increase engagement in their brand or services, through to fundraising teams within a charity department. Branded gifts and promotional giveaways are core to creating excitement and lasting messages with a large audience. From budget promotional giveaways to higher -end branded corporate business gifts, choosing the right product to support your message is key to getting a return on investment. Speak to the Diamond Branded team for some ideas and inspiration on what we know can work within your budget and excite your audience.

Promotional products used within education

Pre-school children and nurseries

We find mostly benefit from practical branded gifts to be used by the children attending, printed drawstring bags containing the nurseries logo remain popular. For the end of term branded teddy bears with printed t-shirts or hoodies are a lasting reminder to the children of the time spent with the nursery in the early years class.

Junior school children

Enjoy branded stationery to be used at the school, with the logo and school name printed to the items. Promotional materials such as pencil cases, branded pens and printed rucksacks can also be used for retail in the school shops, aiding the school by bringing in additional revenue. Printed School T-shirts also provide a great opportunity for schools photos when the students attend school trips. For schools looking to care for children in the summer months and assist with safe time in the sun, we love children’s printed sunglasses and sports ball shaped sun block.
Schools who are currently teaching children the importance of sustainability will enjoy the Eco-seed paper bookmarks and eco-seedball matchboxes, showing the children how to grow at home and care for the environment.

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Where to order Promotional Products

With many options to find promotional product agencies online a single Google search will give your results on Promotional product distributors local to you, we would always recommend using a BPMA promotional product distributor.

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What is the BPMA

The UK Promotional product industry is worth over £1 billion pounds to the economy.
The Professional body serving both the promotional product distributors and suppliers has been supporting the promotional product industry for the last 50 years. The formation of the British Promotional Merchandise Association guides both distributors and suppliers the importance of working within a Code of Conduct, to ensure that promotional branded items are delivered with the quality of service, ensure they are accurately advertised and that industry partners work within trade terms, the BPMA also ensures that customer complaints are managed in a correct and timely manner.

Diamond Branded is proud to be a member of the BPMA as it allows our customers to buy from us with complete confidence.
Additional support is also provided by the BPMA by raising the profile and benefits of investing in promotional merchandise, alongside the support of constant research into marketing trends and engagement, feeding back to the BPMA community.
If you are researching promotional product distributors local to you, we advise you speak to a BPMA member.
Look for the BPMA affiliate partner logo, to ensure you are working with a trusted industry partner that has the commitment to deliver your promotional product on time and within budget.

 

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When to use Promotional Products

We are here to help you take stock of your potential return on investment while you explore your potential custom items. Providing you understand your audience and your logo is ready to go, alongside your call to action and contact details, how will promotional products advance your marketing.

Audience attraction at events.

Promotional products used at an exhibition or trade marketing event, displayed alongside your marketing materials, brochures or products will create a pull for passive delegates.
Take stock of how the branded items will be displayed. Eco Bamboo takeaway mugs can be stacked for added impact on your branded table cloth, and your sales team can decide to give them away to delegates that have taken the time to come over and discuss and learn about your brand. Asking for a micro-commitment from delegates at an event is a great way to ensure your sales team has plenty of leads to follow up after the event.
Invest in a display pot, we recommend clear plastic!, to prop your printed pens into, so your audience can view on the way past or use to sign forms or leave correspondence, working with your brand colours, your stand really comes together, as a theme.
Perhaps you are running a competition at the event to win an item off your stand and display, such as a custom popsocket, or branded charge cable. Having fun and engaging delegates during a day’s event, increases engagement, alongside a large buzz around the stand, attracting even more attention and traffic to your brand.
When your prospects leave your stand with an agreed time to take a call from your sales representatives, ensure you hand them an exhibition bag, we highly recommend the new eco friendly cotton shoppers, or perhaps you could consider a biodegradable carrier bag for you marketing goodies, brochures and promotional product gifts.
For a sweet treat, explore our eco friendly sweets range,as a fully sustainable product, the header card can also be utilised as a business card, or a printed coupon or special offer, to be used after the event, to redeem online, to trial services or take up a first time trial offer.

Promotion of New Brand or Product

Using promotional products to educate your new prospects or existing customer on a new service, or product launch is an affordable approach to ensuring your brand is heard to a wide audience. Evaluate your options for a promotional table or reception area displaying your promotional gifts, advertising your new brand or product, and encourage office visitors to take away a branded gift,
Affordable items such as branded pens, mobile phone desk holders and A5 desk pads are a practical and desirable desk item for most working in an office. With large branded areas available for your logo or contact details, your new brand message can be advertised for many months.
Perhaps you are looking to educate your clients on a new service offering as an additional offer to a current package, desk items such as sticky notes are both affordable and likely to stay on your clients desk for many weeks to come.
Whilst out completing local events, or specialist industry events, why not ask your existing client base to pop over. Face to face catch ups are beneficial to all working relationships, a good chat to your clients, and the opportunity to hand them a goodie bag during the visit. Gift your client with a promotional item branded with your new service and there is a very good chance for your client to ask you about it and ultimately enable your sales team to start a conversation and perhaps even convert the client to take up the new service offered.

Moving to an new office

Your business is looking to move into a new address, perhaps you have outgrown your current offices, and new more space for your new starts. Promotional products will help you quickly advise your customers and suppliers about your change of address, alongside the new contact details. Desk pads are great for this purpose, especially the larger A3 Desk pad. Due to the large size of the desk pad, your business is able to include ‘ to do’ lists, calendar dates and potential new services or multi office addresses. Diamond Branded has plenty of available templates to think about, just ask our team to work with you on a visual mockup, using your logos and contact details. Another impressive range of promotional gifts to consider when marketing your move is products from our eco technology range such as bamboo wireless chargers and wooden USB flash drives, providing practical technology gifts that prove to be both useful and aesthetic to a modern desk setup and will also validate any new addresses or contact details when needed.

Volume handouts for charity campaigns

Fundraising teams are often challenged on how to best engage patrons and large audiences to their charity fundraising, causes and ensure a constant flow of patrons. Promotional products such as trolley coin keyrings, branded jute bags, alongside volume giveaways such as promotional pens make up the majority of charity giveaways over the course of many events. Handing out branded merchandise to a large audience benefits the charity by spreading the charities go fund me links, and draws traffic to their online donations pages.
Reselling branded bags, custom teddy bears and printed keyrings provides a vital income to most charities as the additional funds are used to help with the charity causes.
Patrons of charities are willing participants in the purchase of branded charity goods to show their support for the charity, alongside showing the world that they care about the causes by promoting the logo and ‘call to action’ by using their foldable shopper bag out and about whilst shopping.

Promotional Items for Charity and Leisure

Use promotional products as an advert for your event.

Promotional branded bags remain a key favourite for marketers looking to spend money on a custom item to be handed out to volumes of people, as they enter the event or spend time interacting with the sales team. Using a printed shopper bag to promote your brand whilst the delegates walk around the venue is a sure-fire way to advertise your services and products to hundreds if not thousands of individuals. With sustainability at the top of considerations for a lot of businesses in 2020, why not consider an eco friendly bag, such as the eco friendly cotton shopper,made from organic cotton. If your brand is holding an industry event or sponsoring an awards ceremony, give thought to an alternative to a cotton bag and explore your options for higher end rope handle paper bags, which can also be laminated for a more executive finish. Again due to the popularity of Eco friendly bag alternatives we are massive fans of our seeded paper bags. Once used they can be potted on into a garden, fantastic alternative to potential single use gloss paper.

Attracting clients that lead a healthy lifestyle

Trying to gain the attention of a new customer audience that lives and breathes fitness, sports and self care. Perhaps they spend a huge amount of time pushing themselves in the gym working out. Marketing to the ‘fitness’ audience is possible with the use of considered promotional product giveaways. As the fitness craze sweeps the world, the selection of fitness promotional products has vastly increased. The best selling promotional products to appeal to the fitness audience is the sports water bottle water, for eco solutions to branded gifts for 2020, take a look at a sports bottle made from PET or reduce single use plastics by investing in a Tritan water bottle for additional strength, built to last, with potentially years of use, carrying your brand message.
Promotional products can also appeal to cyclists, with branded items such as LED lights, bicycle seat covers, and hi-viz water bottles designed to sit within a cycle frame.

Busy office professionals

If your promotional product audience is always staying connected through technology, with mobile phones, laptops and electronic devices. Thinking through your branded technology gifts to target your corporate audience with a large enough print or engrave area to work with your brand guide, contact details and call to action will ensure your message is frequently viewed as your branded gift remains in constant use.
Consider looking at branded power banks with a large branding area, or exploring portable chargers for use on the move, in the office, home or car. Multi charge cables are also a big hit with an executive audience, as it’s functional for working day to day.
Should you wish to provide a new digital catalogue to your customer base or annually issue them an updated product brochure then a branded USB flash drive would make ideal sense of your spend.
As the trend for desk based branded items continues to pick up, we recommend that you consider a sample to take a look at our mobile phone stands, paired with a practical application to sit on a desk all day, they tend to have a really good print area to place your logo or contact details.

 

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How Promotional Products help Business

Reciprocal thinking

Show your customers and renewing members that you evidently appreciate their continued support of your business or service. A good bag containing promotional branded items to say thank you for your business always goes down well. With affordable items such as branded eco bamboo mugs filled with promotional sweets, or an eco friendly desk set to be taken back and used in the office will really show you care. Promotional gifts are an excellent way to ensure continued support for the years to come.
83% of people who receive promotional merchandise can recall the brand 12 months after receiving the item – helping your clients in the long term (BPMA research, 2018).

Brand recognition

Clients who visit your office or studio can be reminded of your brand and services during their visit.
Bamboo pens displayed in the boardroom or reception area will be taken and used. Promotional pens are a very affordable staple for most office branding, to be used internally by your team and to be taken from the office into a other business environment, carrying you message and contact details.
Branded notebooks to help with meetings and note taking will be appreciated by your visitors and remain used until the notebook is filled, this can be months.
Your office staff will be thrilled to have their own branded mugs for use at their desk, making social media more effective if you are seen fully branded online.

New team starters

Welcoming a new recruit is always a positive reflection on the growth of your business. Ensuring they feel welcome and fit right into the team as a newest member, give some thought to a welcome pack. Providing a new start with a promotional product office pack waiting at their new desk will make your new employee feel right at home, whilst also ensuring they have everything they need to help them get to grips with their new role.
A promotional desk set on brand or an A3 desk pad with all your core values as a business will help your new start along easily fitting into the existing team.
Should your office want to show that they aim to look after the environment and that sustainability is part of the business plans, consider providing recycled paper sticky notes for messages and notes from their induction. Also providing alongside an eco-friendly pen such as those made from bamboo, or recycled plastic.

Direct mail gift

Looking to increase interest in your product or services, when you have put together a list of businesses to introduce to your brand with the medium of direct mail marketing, consider including a branded gift. Promotional products sent to prospects introduces your offerings whilst creating an opportunity for your sales team to call and discuss. Practical promo such as A5 notebooks, multi-chargers or fridge magnets will keep your marketing message in mind, when your services are needed.

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How to use promotional Products effectively

Does the promotional product work with your brand?

Take into consideration the colourways available for you on the chosen branded item, does the colour work in synergy with your existing brand colours, there are certain ranges we can offer that can be manufactured matching your companies pantone colours, or trims that work well with your brand guidelines. Pantone matched colours include PVC keyrings and also a wide selection or shapes and sizes within a custom stress ball range.

Does the promo item have a relevant print area?

Promotional pens still remain a best seller for a lot of businesses looking to invest in branded marketing products for their campaigns and events.
Certain promotional pens such as cork ballpen ticks the sustainability box for a lot of businesses, but the print area is beside the clip of the pen, at a size of 40mm x 8mm suitable only for text or a call to action.
Should you wish to print your logo to an eco pen speak to our Diamond team about those most suited to a print to the barrel, pens such as our Eco City Extra which is also recycled but has a much larger barrel print area at 50mm x 20mm.
Promotional mugs and travel mugs provide a solution to brands looking to have a larger print area, as the print will run around the entire wrap. Using a large wrap area enables your marketing messages, contact details and logo to the used to its fullest potential. Promotional mugs have always been a popular choice as the range of shapes and colours is varied, to work with your brand. Our best selling printed mug is still the Cambridge White Mug due to the very large print wrap area. For businesses looking for a more design lead shape as they might have something different in shape from a standard promotional mug, the marrow mug remains a sharp seller.

 

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How Promotional Products work

Help people identify & recognise your brand

With a world full of online noise, promotional products still provide a tangible way to introduce new customers to your services.
Providing a physical product that can be held, felt and used is a sure fire way to improve your brand image, alongside the benefits of allowing a prospect to contact you when the need arises.
Promotional products such as eco takeaway mugs, drawstring bags and jute bags will be used daily, carrying your marketing message around the locality of your business with the potential to further increase your company profile, or marketing message.

Promo Creates a buzz around your business

Attracting attention to your trade stand or sales team at a large scale event will ultimately lead to additional revenue when your sales team are able to strike up conversations with prospective customers, as they approach your stand for further information, as they have been attracted by your display of promotional items. Providing promotional sweets, and other fidget products such as Popsockets or phone stands will be more footfall to your business.

The patron purchase to support your charity

Charities have a constant concern to increase awareness alongside donations. Promotional products re-sold to patrons in charity shops or at events provides an additional income to supplement the charity cause.
Popular items for all charities include reusable shopping bags, due to the large branding area alongside the practicality of us all needing to use a bag for life during our shopping trips. Cost effective items include promotional pens, recycled plastic keyrings and branded bears in T-shirts.

Improve uptake for a your new service or special offers

Looking to educate and spread the word about a new product offering, or opportunity to take up a special offer, promotional products and branded handouts can be acquired on volume at a reasonable cost to help spread the world to a large audience. You could consider recycled plastic pens placed in a pot near to a reception area, or investing in our Eco sweet packs with a special offer printed to the header card.

Promotional products contain your contact details

Any branded item gifted to a prospective customer ensures that your contact details are easily accessible when the need arises to take on your services, or make a brief enquiry into how you can help. A lasting reminder in the form of branded pen or technology gift will be used time and time again. Printed USB flash drives can even contain an online brochure in the form of a digital PDF, or complex product specifications and images, making it easy for your prospect to browse through your ranges and product offers.
If you are gifting useful promotional products, such as branded eco bags, or wireless chargers there is a good chance that the product will be handed out in the office or given over to new potential customers.

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Which promotional products are most effective?

To make the most of your promotional product budget, thought needs to be given to your customers needs, and lifestyle, or how you can improve their day to day with a branded gift.

Contemplate your prospects audience and day to day lifestyle and how you can pair a branded promotional item to their practical needs on a day to day basis, will the promotional product be used in the office, or would you prefer them to take it away when they travel, or replace an existing item they currently use daily.

Promotional products with a purpose

Give thought to a promotional product that adds value to their desk or office and is likely to be used in the average person’s day to day. Lifestyle promotional products remain popular with large brands and fitness suppliers. Example branded home gifts include wine coolers or bottle openers, Diamond offers a varied range to suit different budgets, from the more executive home item made from stainless steel that adds to a kitchen design, to a thermal fabric for the more budget conscious.
Budget promotional products that can be used in the home such as fridge magnets are used regularly by charities to remind their patrons about the great work they support.

Promotional products for the active lifestyle

Most people are happy to receive a branded gift that can be used daily such as reusable drinking bottles, LED lights for night time joggers, or branded gifts for those with active lifestyles such as cyclists, waterproof bike seat covers.

Businesses such as accountancy practises or Hr consultancies are most likely to have employees predominantly desk based, you need to consider branded gifts that are going to be enjoyed in a practical sense, and retained for constant use. Generic low value promotional items are not going to create much of an impression for a professional services based audience, there is a place for budget promo, with charities however.

Looking for the ideal business gift? Pick a quality metal pen, with a longlife potential, to be kept by your prospect, enjoyed and used time and time again. Promotional pens with years of use in your prospect or customers office or home. Investing in custom branded pens will have your brand, company message and contact details at hand, ready to make an enquiry into your businesses sales team to take enquire about your services.

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How does Promotional Products help with my client retention.

Promotional Products that can be mailed.

With the wide variety of promotional products available to a UK Marketer, planning a direct marketing mail campaign to introduce your business and services to a volume of prospects on a local level or Uk wide.

A successful direct mail marketing campaign can be a worthwhile venture if you plan to generate leads for your telesales or account management team, once the prospect audience is followed up. Direct marketing campaigns can also empower your Sales team to build a larger database of leads and grow their potential sales funnel.

Do you have a dream 100 clients list, or a large volume of direct mail drops based on location and your prospects industry?

Have you built a direct mail list by volume, our advice is to try to keep the spend per promotional product unit an affordable price.

Aiming to attract high networth clients you are looking to target a small direct list of high value potential clients and you are looking to invest in a branded gift that will be opened and perceived as a higher value business gift, such as our promotional technology items.

Brainstorm on your marketing messages and potential special offers, how are you going to engage once they open the package

Here’s our advice on how to plan a direct mail campaign including promotional products.

What are your plans for your ‘call to action’ for the prospect or customer once they open the direct mail pack? Think about how you would like your prospect to act on the information in the pack. Do you want them to join a mailing list, by driving additional traffic to your website?
Or perhaps you would like the receiver to trial a service. Your prospects can even be warmed up and more likely to accept a potential call from a member of your sales team.

Have fun with your written communication and message within the direct mail pack, have a marketing mind map with your sales and marketing team about relevant and inspiring written content, that will create an opportunity for your sales team to engage with the prospect once followed up.

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How to pick the right Promotional Product.

Your branded products need to be slim and lightweight,before you invest in a plan and decide if they need to fit into an A5 envelope, or larger, will the envelope be padded, or are you going to use a thicker A5 card envelope. Promotional pens are the perfect tool for mailing
Direct mailing small packets, there are some great foil C5 size envelopes, and thicker card builds, with a wide variety of colours and trims to be considered, brands can look to match their colour schemes for additional brand visibility. For businesses with a little more budget take a look at our seed packet envelopes. Adopting a full eco promotional route will both engage your audience and show your business has considered the environmental impact too!

Make sure your direct mail promo gifts are going to travel well.

Explore items that are not going to be too fragile in transit, and can travel well with a little added packaging or padding. Items such as branded pencils and promotional pens are great for smaller packets, with the added benefit of keeping the package lightweight and reducing your mailing cost per item.

You may want to consider Eco – friendly direct mail promotional gifts as your first introduction needs to be a positive introduction to your business or service, explore take a look at our seed promotional product range, which includes

Do you have a dream 100 clients list, or a large volume of direct Mail drops based on location or industry?

Have you built a direct mail prospect list by volume to try to keep the spend per unit an affordable price with names and addresses running into the thousands to directly introduce your business, product or services. Unless you are looking to target a small direct list of potential clients or prospects with a higher end corporate business gift spend, then picking a promo item to include will need to be affordable as well as effective.

Mind Map with your team and play around with creative ideas looking to generate suggestions on your marketing messages and potential special offers. Give some thought to how your prospects are going to engage once they open the package.

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Promotional Products for small business.

How do you come to a decision on the right promotional product for your business, event or direct mail campaign?

Spend effectively,

Promotional products are a financial investment, researching and evaluating your options ahead of when you need to roll out the promo items will need to be a few weeks before they are needed. Rushing your decisions on which promotional pen or branded mug will work might mean that you have to decide on your product based on lead time only, such as an express pen selection or urgent delivery of cheap branded mugs. Take the time to plan and explore various options for cost effective branded items, that will still be well received by your audience and relevant to your marketing message.The Diamond Branded team are happy to arrange complimentary samples, we can arrange most items free of charge with our product partners, and have them delivered directly by post to your office or home to elevate for suitability to support your campaign.

Explore practical but fun promo products.

Branded Gifts that have an element of ‘fiddle factor’ and play associated with the interaction when gifted, are more likely to engage and entertain your prospects, and create a fantastic opportunity for conversation at an event or exhibition, or aid the follow up process with the sales team. Diamond Branded uses our flamingo campaign and artwork on most of the initial promotional gifts posted, we have some serious fun with potential buyers when we follow our direct mail packs up a couple of weeks after sending!.

Custom pop sockets still go down a storm at events for many brands, if the artwork is completed to a good standard and well planned with the brand’s message your prospects and customers are going to use them everyday on their phones.
For a younger audience, fidget spinners still go down a treat, with many styles varying from metallic paints to USB chargers inbuilt and options to explore casing containing multi cables and technology adaptors.

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